Description Why LBR? An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research.

Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Law Business Research has been selected as a winner for the 2024 Inspiring Workplaces Awards.

We’re proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees We are happy to share that we have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation.  We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives.

We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school’s costs.

‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment,  sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’ Key Responsibilities This role is for a customer-driven marketing professional to drive customer retention and growth across LBR’s subscription platforms through digital communication channels.

You will ensure a seamless customer communication experience by working closely with cross-functional teams to understand customer needs and develop consistent content that aligns with our value propositions across various touchpoints.

The role is vital in enabling customers to fully utilise their subscriptions and maximise the value of their investment in our products.

Key accountabilities Drive customer engagement throughout the customers subscription lifecycle, with a focus in but not limited to:  Onboarding campaigns  Regular subscriber updates / Engagement campaigns Renewal campaigns - Liaise with account managers and customer success teams to run targeted campaigns to drive retention and identify renewal intentions at an early stage Guardians of the customer experience – deliver consistent touchpoints for our customers from onboarding to renewals to ensure all customer communication aligns with the value proposition and enhances the core brand message Utilise digital communication channels and leverage automation where possible.

Run promotional ads across internal and external channels (eg, email, social, briefing banner, jumbotron) Sales collateral and training guides – Expand and maintain sales collateral and training guides to support NB, AM, CS outreaches (eg, brochures, renewal decks, testimonials, demos).  Customer feedback – Gather insights on customers sentiment to drive effective marketing campaigns and collect testimonials / case studies to showcase our value of our brands and features to clients Reporting – Manage KPI reports that highlights marketing outcomes and product usage, providing insights into customer trends and understanding the impact of touchpoints.

Skills Knowledge and Expertise Who we are looking for: Highly skilled digital marketer: Proven experience crafting and executing audience acquisition and nurturing campaigns (ideally in email marketing, automation, social media, etc.) Customer-oriented: Passionate about helping customers achieve their goals and delivering a seamless customer experience.

Enjoys working directly with customers to build strong relationships.

Strong communicator: Clear and impactful copywriting skills and verbal communication to ensure they maximise their subscription experience.

Content creation: Experience creating sales collateral and training materials to ensure consistent product communication with customers across all customer-facing teams (eg, case studies, digital guides, webinars).

Collaborative: Work cross-functionally and communicate effectively across the organisation, with an ability to justify new ideas and decisions.

Data-driven and self-motivated: Utilise data insights to analyse user behaviour and continuously seek ways to improve marketing strategies and deliver effective campaigns that promote customer engagement, growth and retention.  Minimum 2 years of experience in B2 B marketing positions.

Benefits Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported: Start of employment: Eye care Employee Assistance Programme A day off for your birthday After 3 months employment: Pension (4% employer contribution and 4% employee contribution) After 4 months employment: Life assurance After probation: Cycle to work scheme Season ticket loan £350 annual wellbeing allowance to contribute to gym memberships or fitness classes Puregym access Perks at work platform access After 1 year service: Private healthcare Additional Perks: Company socials  Access to Employee Affinity Networks  Mentoring scheme  Volunteering Day  Mortgage Advice Work from anywhere (2 weeks) Generous parental leave We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do.

We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process.

If you do require any reasonable adjustments to be made, please let us know as part of our application page.

  Please visit our website for more information.