Campaign & Lead-gen Executive, Telford

Last update 2023-12-01
Expires 2024-01-01
ID #1923478694
Campaign & Lead-gen Executive, Telford
United Kingdom, Shropshire, Telford,
Modified November 14, 2023


Campaign and Lead-Gen Executive Telford Head Office Based Competitive Salary Hours of Work - Monday to Friday - 9am - 5.30pm (min. 3 days per week office based) About Lyreco: Lyreco is the market leader in Workplace Solutions, offering a wide range of products and services to businesses globally across various sectors. As we continue to experience growth within our Product and Services team, we are seeking a highly motivated Campaign Executive to support the Prospect Marketing Manager in driving new business lead generation initiatives. Role Overview: As a Campaign and Lead-Gen Executive at Lyreco, you will report directly to the Prospect Marketing Manager and will be responsible for developing and implementing effective marketing campaigns, targeting prospective customers. Your primary focus will be on warming up potential prospects, profiling then and then ultimate handing over these prospects to the sales team at critical times. As a Campaign Executive your responsibilities are: Work with the Prospect Marketing Manager to develop and execute lead generation strategies and campaigns aimed at acquiring new business. Assist in engaging decision-makers within the prospective customer database to understand their needs and develop compelling marketing messages that drive interest and generate leads. Using data and insight to attract new business opportunities. Coordinate with internal teams to ensure that Lyreco is promoting targeted marketing initiatives in the most effective method. Assist in the creation of professional marketing briefs targeting prospective customers, outlining campaign objectives, key messaging, and target audience (by segment, by vertical, by opportunity). The ideal Campaign Executive will: Have a bachelor's degree in marketing (ideal, but not required providing you can demonstrate experience in lead generation or new business acquisition). Strong communication skills, both written and verbal, to effectively convey marketing messages and engage with prospective customers. Demonstrated ability to work collaboratively in a team environment, coordinating efforts with various stakeholders to achieve campaign objectives. Proficient in utilizing marketing tools and platforms, such as CRM systems, email marketing software, and social media platforms, to execute and track campaigns (though we do have a dedicated team for social media activities). Analytical mindset with the ability to interpret data and metrics to evaluate campaign performance and make data-driven recommendations. Passionate about marketing and committed to staying updated on the latest marketing techniques and trends. A full and valid Driving Licence is required. Lyreco Benefits: Lyreco is a great place to work. We believe in fostering a culture that values our people and inspires each of us to be the best we can be. If you want to join a company that is packed with great energy, fun, and a place where you can accelerate your career, then Lyreco is the right place for you! 23 days holiday + BH Company Pension Private Medical Insurance (after completion of one years' service) Life Assurance Employee Assistance Programme Cycle to Work Scheme Retail Vouchers Eye care vouchers Discounted gym memberships As a diverse and forward-thinking employer, we embed the principles of equality, diversity and inclusion into everything we do. That includes our staff, customers, suppliers and our local community. We're committed to the wellbeing of all our staff and to the sustainability of our environment. ??????? Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities. Agency CV's will not be accepted.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Campaign & lead-gen executive

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